Lubin Graduate Programs: MS in Social Media & Mobile Marketing

Social media and mobile technology are transforming the way customers and firms interact. This transformation is compelling market managers to develop new skill sets. The MS in Social Media and Mobile Marketing is designed for marketing managers, advertising executives, IT professionals, and strategic managers who seek to develop their skills in integrated marketing communications to enhance conversations with customers. The program integrates digital and traditional media to position firms for effective communication strategies considering the impact new media has on the marketplace. Learn more at