Make Money Online MARKETING Low-Cost But Effective Business To Business Marketing Strategies

Low-Cost But Effective Business To Business Marketing Strategies

Low-Cost But Effective Business To Business Marketing Strategies post thumbnail image

When it comes to retaining your commercial clients, you certainly have to stay on your toes. The competition is downright fierce, especially now that the Internet has made international services and goods readily accessible to even small-sized commercial entities. Following are some of the least expensive B2B marketing strategies that you can implement in an effort to ensure that your customers remain your own.

Thank-you cards are something that few businesses ever make good use of anymore. Being offered a job, however, can be a tremendous boon, especially in a slow economy. Selecting a thoughtful, professional-looking card and penning a few choice sentiments before sending it off will definitely help to solidify your image as a worthy participant in forthcoming projects. Customers enjoy a show of gratitude.

Stay on top of price changes, especially for those competitors who only loosely share your niche. There may be a range of businesses that you have not been paying attention to, simply because they do not do exactly what you do. They could be offering bottom dollar prices on certain goods that customers really need, making it possible for you to lose a range of your clients’ business without losing these customers entirely.

For instance, if you provide office supplies, it may be helpful to check up on the rates that local paper suppliers are offering. If you can keep each one of your per item costs competitive, you do not have to worry about diminishing sales overall. Although this task might seem labor-intensive, once you have the right methods in place, you can run a routine check without having to invest a significant amount of time.

Keep your discounts fresh. Some companies always offer free shipping on large online orders or half off of another item if two are purchased. Try to mix things up a bit. Even if your clients are not saving more money, they may be able to start saving it in other areas. This actually enhances the value of your special offers without your having to increase the dollar amount.

Always invest in corporate gifts at the year’s end or during seasonal holidays. T-shirts, umbrellas, writing implements and the like, are not just a good way to show your appreciation for continued business, but they can also serve as effective marketing tools. If you emblazon these with your logo or company moniker, you can keep your business fresh in the minds of your clients at all times.

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