Today I want to list one of my most guarded local marketing idea. That is video marking which is a big part of my marketing.
Are You Doing Video Marketing?
When I wrote the Ultimate Guide to Local Marketing a while back, I wanted to dedicate an entire chapter just to video marketing.
Why? The main reason is because video is something local businesses just totally over look.
They mostly just put a few ads in local paper, and cross their fingers hoping for the best results. Video is just not something people want to be part of because of a few reasons.
These are the main ones I get when I’m siting down with a potential client who is looking to dominate their local marketing.
I ask them..have you thought about video? Oh, oh no..I’m not good in front of the camera
or
I’m too shy
We don’t need video
Customers won’t watch
No good camera
ect..
Can’t believe how many times I’ve heard these words uttered out of business owners mouths. I’ve found out that the reason for this is not because they don’t think video could help them, but they just have no clue on the power of it and how to implement it.
Here I just want to list a few things you need to create a video on a minimum budget without breaking the bank.
iPhone or any reasonable smart phone
Good Bright area “outside or well lit room”
Short bullet points
The willpower
Before I get into the above elements into making videos quick, easy, and without expensive equipment, I first want to talk about the magnitude of creating local videos, and how it will force your brand to dominate locally.
