What’s the difference between a lead and traffic? Jason explains the difference in this quick clip from Episode 5 of Leads vs. Traffic Strategy.
Most business owners understand that generating leads is essential to growing their business. But what many don’t realize is that there’s a big difference between a lead and traffic.
Traffic is simply the number of people who visit your website or see your ad. A lead, on the other hand, is someone who expresses interest in your product or service.
Generating traffic is important, but it’s only the first step. To really grow your business, you need to focus on generating leads. And the best way to do that is by using a lead generation strategy.
Lead generation strategies are designed to capture the attention of your ideal customer and get them to take action. There are a number of different lead generation strategies you can use, but one of the most effective is content marketing.
Content marketing is all about creating valuable, relevant, and interesting content that will attract your ideal customer and get them to take action. It’s not about selling or pitching your product or service; it’s about providing value that will help your ideal customer solve their problem.
If you’re not using a content marketing strategy, you’re missing out on a huge opportunity to generate leads and grow your business.Content marketing is one of the most effective lead generation strategies because it allows you to build a relationship with your ideal customer before they even become a customer. By providing valuable information, you can earn their trust and turn them into a lifelong fan and customer.