There is a lot of talk about lead generation and conversion when it comes to Facebook. What’s the difference? And which one should you focus on for your business?
Lead generation is the process of attracting potential customers to your business. You do this by creating content that is relevant to your target audience and by using ads to drive traffic to your website or landing page. Once someone has clicked on your ad, you need to have a process in place to capture their information, such as through a lead form.
Conversion is the process of turning those leads into paying customers. This is done by creating a sales funnel that leads customers through a series of steps, from lead to customer. You need to have a process in place to track conversions and to make sure that you are targeting the right people with your ads.
So, which one should you focus on?
The answer depends on your business. If you are just starting out, you should focus on lead generation. You need to build up a database of potential customers before you can start trying to convert them into customers. Once you have a good understanding of your target audience, you can start focusing on conversion.
If you are already generating leads, then you should focus on conversion. You need to make sure that you are targeting the right people and that you are providing them with the information they need to make a purchase. You also need to make sure that your sales funnel is effective and that you are tracking conversions correctly.
Facebook is a great tool for both lead generation and conversion. You can use it to create content that is relevant to your target audience and to drive traffic to your website or landing page. You can also use it to create ads that target specific groups of people and to track conversions.