There are many lead generation strategies that businesses use to track leads. Some of these strategies include using a lead capture form on a website, setting up a lead funnel, or using a lead scoring system.
Lead capture forms are used to collect information about potential customers. This information can be used to create a lead funnel, which is a system that helps businesses track the progress of potential customers through the buying process.
Lead scoring is used to rank potential customers based on their likelihood of buying a product or service. This ranking can help businesses focus their efforts on the most promising leads.
businesses can use a variety of methods to track leads. By using a combination of lead capture forms, lead funnels, and lead scoring, businesses can create a system that helps them track the progress of potential customers and identify the most promising leads.