Generating leads with Google Ads is an often overlooked part of the platform. Although Google Ads is great for increasing sales and generating conversions, it can also be used to generate leads for businesses. In this video with Céline we show how to generate leads on Google Ads on YouTube and Discovery . YouTube lead generation ads and Discovery lead generation ads can be a powerful way to close a lead towards the end of a conversion funnel. To achieve this, it is important that you implement relevant targeting and make this as a part of your marketing strategy that also involves separate brand awareness campaigns.
Check out our previous two videos in this series where we talk about lead generation on search and talk about strategy involving it.
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WATCH NEXT:
○ Can you spend TOO MUCH on Google Ads? –
○ Driving Conversions with Custom Audiences on Google Ads –
○ How to Calculate Marketing Budgets –
○ Increase Conversions with Brand Campaigns –
○ CONVERSION TRACKING with GTM in 2020 –
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