E-commerce is one of the most booming industries in recent years. The number of people shopping online is increasing day by day. So is the competition. In order to rank your product listings on Amazon and Flipkart, you need to use the right keywords.
What are keywords?
Keywords are the words or phrases that customers use to search for products on Amazon and Flipkart. For instance, if someone is looking for a “red dress”, they will type “red dress” in the search box. The right keywords will help improve your product listing’s visibility and ranking on these platforms.
Why are keywords important?
The right keywords are important because they will help potential customers find your products easily on Amazon and Flipkart. If you use the wrong keywords, your products will be lost in the vast ocean of e-commerce listings. This will lead to fewer sales and ultimately, loss of revenue.
How to choose the right keywords?
There are a few things you need to keep in mind while choosing keywords for your product listings:
1. Relevance: The keyword should be relevant to your product. For instance, if you are selling shirts, “red dress” wouldn’t be a relevant keyword. However, “red shirt” would be more relevant.
2. Search volume: The keyword should have a good amount of monthly searches on Amazon and Flipkart. You can use tools like Google AdWords Keyword Planner and Amazon Keyword Tool to find out the average monthly searches for a particular keyword.
3. Competition: The keyword shouldn’t be too competitive. If there are too many sellers bidding on a particular keyword, it will be difficult for you to rank your listing for that keyword. Use tools like Google AdWords Keyword Planner and Amazon Keyword Tool to find out the competition for a particular keyword.
