Keyword Research Tutorial: 3-Step Process (for Beginners & Pros)

Do you want to learn how to do keyword research like a pro? If so, you’ve come to the right place.

In this keyword research tutorial, I’m going to share with you my 3-step process for finding profitable keywords that you can rank for in Google.

Step #1: Brainstorm a List of Potential Keywords

The first step in my process is to brainstorm a list of potential keywords that I think my target audience might be searching for.

To do this, I like to use a tool called Google AdWords Keyword Planner. This tool allows me to enter in some seed keywords related to my topic and it will give me a list of similar keywords that people are actually searching for.

For example, let’s say I’m in the weight loss niche and I want to find some profitable keywords to target. I would enter in some seed keywords like “weight loss” and “lose weight” into the Google AdWords Keyword Planner and it would give me a list of related keywords like this:

As you can see, there are a ton of different keyword ideas that I could target. But, not all of these keywords are going to be profitable. That’s why we need to do some further research on each of these keywords before we decide which ones to target.

Step #2: Check the Search Volume & Competition for Each Keyword

The next step in my process is to check the search volume and competition for each keyword idea that I brainstormed in Step #1. To do this, I like to use a tool called KWFinder. This is a paid keyword research tool but they offer a free trial so you can try it out before you decide if you want to purchase it or not.

To use KWFinder, simply enter in your keyword into their search bar and hit “enter”. Once the results populate, scroll down until you see the “Search volume” data: