John Carlton is a copywriting legend. He has written copy for some of the biggest brands in the world, and his tips are still some of the best around. In this article, we’re going to take a look at one of Carlton’s tips in particular: using quotes in headlines.
According to Carlton, using quotes in headlines is a great way to get attention. And he’s right – quotes are attention-grabbing, and they can help you stand out from the competition.
But using quotes in headlines is more than just a way to get attention. It’s also a way to create a powerful headline that packs a punch. Quotes can help you communicate your message in a clear and concise way, and they can help you connect with your audience.
So if you’re looking for a way to create a powerful headline, using quotes is a great way to go. Just make sure that the quotes are relevant to your topic, and that they help you communicate your message.
