Internet Marketing Mistakes – Marketers Are Not Testing Their Advertising Performance

Do you know exactly which marketing methods you use are making you the most money? Have you been trying several different marketing methods and you are still not sure if they even work? If so, then you need to start testing your advertising channels and tracking their performance.

If you do not track the performance of all the various advertising methods you use to promote your business, then how will you know which ones to keep using? You could be spending more money then your making by not knowing this information. In the long run your business could fail because of this.

Tracking your advertising properly can solve this problem.

There are several methods to use in order to track your advertising results. So here are just a few that you can use right away.

1) Use separate landing pages. Drive traffic to a specific page for each advertising method. This will take more time to make more pages, but copy and paste is a good thing. Setting up a new page for each advertising source allows you to track visits and conversion from each source separately.

2) Analytics. Whether you use Google Analytics or some other form of statistics software, learn how to read the data you get from it. Learn how a visit is different then a page view. Once you start driving traffic you will need to know what kind of traffic is hitting your pages.

3) Test and tweak. Continue to test and tweak your ads. Test different placements, different ad copy, various headlines, and any other aspect. Keep track of the resulting changes. If the test increases traffic and conversions keep the change. If not, go back and try again.

4) Keep what works, dump what does not. If you have been placing adds to a single place for a month and have not gotten any hits, either test your ad copy, or get rid of it. This way you can concentrate your hard earned dollars on advertising that converts.