Inbound Lead Generation Model Explained

Wondering how to develop a B2B lead generation plan? We share all the components that can support your B2B lead generation plan.

Pioneered by HubSpot in the early 2000s, inbound marketing has become a cost-effective marketing method for doing business online.

Instead of relying on ‘outbound’ methods of buying ads or mailing lists and hoping for leads, inbound marketing focuses on creating quality content that pulls people ‘in’ to your company and product.

By aligning the content you publish with your customers interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

For more information, check out our practical guide to B2B lead generation:

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