Alexa Internet, Inc. is a subsidiary of Amazon that uses web analytics to provide web traffic data. Alexa ranks your website’s data in relation to the site’s performance. Your Alexa rating is determined by website quality. Your website’s daily traffic, number of visitors, and page views will decide your Alexa ranking. If your site has more traffic, your Alexa positioning will be higher.
Your Alexa rank is comparable to the way your child’s report card which utilizes a grading system that ranks them among the members of their class. The child with the highest grades will have the highest rank. The child with the second highest grades will receive the second rank, and so on. In the case of Alexa, the lower the number, the higher the rank.
In order to improve your Alexa standing, you need to increase traffic to your website.
Installing the Alexa Tool Bar:
By installing the Alexa toolbar on your browser, and encouraging your friends and colleagues to do so as well, you can boost your Alexa rating.
Claiming your website:
Go to Alexa dot com and claim your website. By doing this, you are letting others know who owns the website. In turn it will boost your rating.
Placing the Alexa Widget On Your Blog:
The Alexa widget will help boost your rating.
Blog About Alexa:
Write a review about Alexa Ranking and link back to Alexa.com.
Know Alexa’s Target Audience:
By knowing Alexa’s target audience and what they are searching for, you can write about those topics to boost your Alexa rating. Webmasters and social media experts who make their livelihood marketing to the web typically have the Alexa toolbar installed on their browsers. Create good Search Engine Optimized (SEO) content to entice these readers to your website.
Backlinking and Commenting:
Backlinking your content to others who have written similar content will increase the overall value of your content to a search engine. Also, commenting on public forums and referencing your article will also increase the value of your page. Search Engine Optimization is an organic way to get more people to visit your site.
Blog Regularly:
In order to increase your Alexa rating, you must blog regularly, ideally three times a week.
Post Quality Work:
The quality of your posts matter. If your work is well thought out and crafted well, others will link back to you, which will increase your Alexa rating.
Utilize Social media:
Sharing your posts through various social media outlets will bring more traffic to your website. By increasing your website’s traffic, you will be increasing your Alexa rating.
Purchase Traffic:
There are a number of sites where you can buy website traffic. While not generally recommended, because the traffic is short lived and transient, in the short term, this can be a very effective way to boost your Alexa rating.
