Make Money Online COPYWRITING How To Write Headlines / Copywriting Tutorial (5 Headlines That Convert)

How To Write Headlines / Copywriting Tutorial (5 Headlines That Convert)


Are you struggling to get your headlines to convert?

You’re not alone.

In fact, it’s one of the most common problems we see at Copyblogger. But there is a solution.

In this post, we’re going to show you how to write headlines that convert by using 5 PPC ad examples from Google Ads. Then, we’ll give you a step-by-step process for creating headlines that work for your business.

Here are the 5 PPC ad headlines that we’ll be analyzing:

1. Get a FREE Quote on Health Insurance
2. Need a New Roof? We Can Help
3. Looking for a New Job? Let Us Help You Find One
4. Get Your FREE Credit Report Today
5. Dental Implants starting at $499!
Each of these headlines has something in common. They all make use of common headlinewriting techniques that you can use in your own headlines. Let’s take a closer look at each one and see what makes them tick.

Get a FREE Quote on Health Insurance: This headline uses the promise of a freebie to entice readers. It’s also specific about what kind of insurance the reader will get a quote for, which helps to set it apart from other ads in the same space. Need a New Roof? We Can Help: This headline speaks directly to the reader’s needs and offers a solution (a new roof). It’s also specific about what the reader will get (help finding a new roof), which helps to set it apart from other ads in the same space. Looking for a New Job? Let Us Help You Find One: This headline again speaks directly to the reader’s needs and offers a solution (help finding a new job). The specificity of what the reader will get ( help finding a new job) is key here as well. Get Your FREE Credit Report Today: This headline uses the promise of a freebie to entice readers (a free credit report). It’s also specific about what the reader will get, which helps to set it apart from other ads in this space. Dental Implants starting at $499!: This headline uses an irresistible offer (dental implants starting at $499) to capture attention and interest. It’s also specific about what the reader will get, which helps again sets it apart from other ads in this space. As you can see, each of these headlines uses one or more common headline writing techniques that you can use in your own headlines. Now let’s take a closer look at how you can use these techniques to write headlines that convert by using our 5-step process…

How To Write Headlines That Convert – The 5-Step Process 1) Start with your target keyword: As with all things SEO, your headline should start with your target keyword. This will help ensure that your headline is relevant to what people are searching for and also help you rank higher in search engine results pages (SERPs). Not sure what keywords to target? Try using Google AdWords Keyword Planner or Google Trends to find out what people are searching for related to your topic. 2) Make it clear and concise: Once you have your target keyword, make sure your headline is clear and concise so people know exactly what they’re going to get when they click through to your article or website. 3) Use numbers or lists: People love numbers and lists because they’re easy to scan and digest quickly. So if you can make use of them in your headlines, do so! 4) Use strong verbs: Strong verbs help add urgency and encourage people to take action. So if you can use them in your headlines, go for it! 5) Incorporate emotional triggers: Headlines that evoke certain emotions tend to perform better than those that don’t because they resonate more with readers on an emotional level. Some emotions that tend to work well are fear, anger, sadness, joy, and interest/curiosity

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