In this video, I explain how to strategically build an editorial calendar. I talk about how to Layer Content and use Google Analytics to increase your EAT with Google (expertise + authority + trust).
Google is constantly trying to figure out what your site is about and where to put you in their memory cache — this approach to content marketing meets all of Googles metrics.
In this video, I reference several other videos:
Google Metrics that Really Matter:
How to Update Content:
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