Make Money Online CONTENT TRAFFIC How to use LinkedIn for Marketing your Business [Example Profiles]

How to use LinkedIn for Marketing your Business [Example Profiles]


When it comes to marketing your business, LinkedIn is the unsung hero of social media platforms. It has everything you need to get the word out about your products or services – a built-in audience of professionals, a publishing platform, and tools to help you measure your success.

If you’re not already using LinkedIn for marketing, you’re missing out on a huge opportunity. Here’s how to get started:

1. Create a Company Page

The first step is to create a company page on LinkedIn. This is different from your personal profile – think of it as your business’s profile on the site.

To set up your company page, go to www.linkedin.com/company and click “Create a Company Page” in the upper right-hand corner. You’ll be asked to enter some basic information about your business, such as your company name, website, industry, and company size.

Once you’ve completed the initial setup, take some time to flesh out your company page with additional information and photos. The more complete your page is, the more likely people are to follow it. For tips on creating an effective company page, check out this post from Social Media Examiner.

2. Use LinkedIn Advertising

LinkedIn Ads are a great way to reach a specific target audience with your marketing message. LinkedIn allows you to target ads based on factors like job title, company size, or even specific skills that members have listed on their profiles.

Advertising on LinkedIn is different from other social media sites like Facebook or Twitter because the platform doesn’t use a traditional auction-based pricing model. Instead, LinkedIn charges advertisers based on the cost per impression (CPM). This means that you pay every time someone sees your ad, regardless of whether they click on it or not.

The CPM model can be somewhat confusing at first, but luckily LinkedIn offers a handy pricing calculator that can help you estimate how much your campaigns will cost. To get started with LinkedIn Ads, check out this step-by-step guide from Social Media Examiner.

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