You’ve put in the hard work and created an amazing video. The editing is on point, the audio is great, and the visuals are top notch. So why aren’t people watching your YouTube videos? It could be that you’re not using the right keywords in your title.
Just like with SEO for your website, you need to use the right keywords in your title and description if you want people to find your video. In this YouTube SEO tutorial, we’ll show you how to optimize your titles for both YouTube and Google so you can get more views.
Why Keywords Are Important for Your YouTube Video Title
Let’s say you have a video about making healthy smoothies. You might naturally title your video “How to Make a Healthy Smoothie.” But if someone is searching for a certain type of smoothie or has a specific ingredient in mind, they might search for “strawberry banana smoothie recipe” or “kiwi spinach smoothie.”
If you want people to find your video, you need to use those same keywords that they are searching for. This is called keyword research, and it’s an important part of any YouTube SEO strategy.
Luckily, there are a few different tools you can use to find the right keywords for your title, including:
Google AdWords Keyword Planner: This tool shows you how often people are searching for certain terms on Google. Just create a free account and enter in some seed keywords related to your topic. Then, AdWords will show you other related keywords and how many people are searching for each one every month.
