Are you looking to start a freelance copywriting business? Email copywriting can be a great way to get started. It’s a relatively easy skill to learn, and there’s a lot of demand for it.
Here are a few tips to help you get started:
1. Start by learning the basics.
Before you start pitching clients, you need to learn the basics of email copywriting. This includes learning how to write effective subject lines, create persuasive copy, and design effective email templates.
There are a lot of great resources out there that can help you learn these skills. Start by reading some of the best-selling books on email marketing, and then move on to online courses and tutorials.
2. Build a portfolio.
Your portfolio is your biggest asset when it comes to freelance copywriting. It’s important to showcase your skills and experience, as well as your ability to write effective copy.
Make sure to include a variety of different types of email copy, such as welcome emails, abandoned cart emails, and event invitations. You can also include case studies and client testimonials to help boost your credibility.
3. Start pitching clients.
Once you’ve learned the basics and built a portfolio, it’s time to start pitching clients. Start by targeting small businesses and startups. They’re often more willing to take a chance on a new freelancer, and they typically have smaller budgets.
You can find potential clients by doing a Google search for “email marketing agencies” or “email marketing services.” You can also find leads by signing up for online job boards or directories, such as UpWork or Freelancer.
4. Negotiate your rates.
When you’re starting out, it’s important to negotiate your rates. Don’t be afraid to ask for a higher rate, especially if you have a lot of experience and a strong portfolio.
Keep in mind that you may need to start out at a lower rate in order to attract new clients. However, you should always aim to increase your rates over time.
5. Stay up to date with the latest trends.
The email marketing landscape is constantly changing, so it’s important to stay up to date with the latest trends. This includes learning about new email marketing tools and techniques, as well as the latest design trends.
You can stay up to date by reading industry blogs and
