Make Money Online EMAIL MARKETING How to set up Drip email marketing Campaign for real estate Business

How to set up Drip email marketing Campaign for real estate Business

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Today we’re talking about Drip Email Marketing Campaign for Real Estate Business, if you like this video, Don’t forget to like and subscribe and hit us up at

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Are you planning to set up a drip email marketing campaign for your leads, but not sure where to begin? If this is your first time setting up a drip email marketing campaign, then I’m sure that trying to get organized is a little daunting. Take it from me, the first time I set up a drip email marketing campaign. I did not know where to begin or what to do. Emmanuel here, and please allow me to be your guide in providing you with a 12 touch email drip outline for nurturing your new leads.

Are you trying to set up a real estate drip marketing campaign, but not sure where to start? I know there are a ton of guides out there, but do you really want to spend your time reading through all of them? Well, I’m hoping that this quick step by step guide, will at least point you in the right direction in terms of creating your campaigns. All I asked for is that you click the like button, you know it helps out the video, you know it helps out the channel and thank you so much in advance. Now before I get started with this video, there are actually two prerequisites.

Number one is that we’re starting with the assumption, that you already have an email marketing platform or CRM set up for drip market. And number two is that we’re basing this video off of the use case that we’re nurturing brand new leads. We are not talking about your contacts or anyone [Inaudible 01:10]. This video is strictly a discussion on cultivating new business. Now, before I start outlining these topics, it’s always best to start with a customer profile. Simply put, a customer profile is essentially a description of a potential customer, their demographic information, their geographic location, and maybe they’re buying and selling needs.

An example of this could be first time home buyers, a property owner that’s about to face foreclosure or maybe probates. The reason I say this is because each customer profile does require its own special unique messaging, but I’ll get more into this later. Just remember that as you create email drips, please keep your customer’s profile in mind. So in this particular video or use case, we’re going to go off with the assumption that this lead is a first time home buyer. So what I’d like to do now is outline the 12 topics for emails, that you would need to create to nurture that brand new lead.

All right, the first and easiest topic is the thank you email; which needs to go out immediately after acquiring that new lead. This is a very simple email that needs to be created that essentially says, “Hey, thank you for reaching out. I’ll be in touch shortly, but here’s my contact information if you need it”. Email number two goes out the following day and this is essentially a value add email. This email can be in the form of steps to purchasing your first home or maybe tips for first time home buyers.

Email number three needs to essentially go out two days after the thank you email. This email should really be about reinforcing your brand. The messaging should be about you and why you are the choice for your potential leads business. Email number four which essentially goes out a week, or seven days after you sent out that thank you for an email. This is another email that needs to provide value; in the form of knowledge to your potential lead. Ideas for this email could be communities that you service or maybe popular neighbourhoods that you recommended. Please keep in mind that these are just ideas. At the end of the day you have creative freedom on the type of value add emails that you want to create, so go with what you think would fit the best.

Email number five should go out the following day, or eight days after the thank you email. This is another email about brand reinforcement. You can use this as an opportunity to share success stories in the form of testimonials from previous clients. Email number six should go out the following week or two weeks after that. Thank you an email. This is going to be another email, providing value. An idea for this could be funding your first home, and if you’re already working with a lender then maybe you can drop their name.

Email number seven is another brand reinforcement email, which should go out essentially the following day. The subject of this email could be notable listings. For example, some of your active listings or maybe listing highlights from a particular community. Now we’re onto emails eight and nine which go out three weeks after that first thank you email, you should already start seeing a pattern here. Essentially, it’s a value add email followed up a brand reinforcement email the following day.

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