Email marketing is a powerful way to connect with your customers and drive sales. When done correctly, email marketing can result in significant ROI.
If you’re new to email marketing, or if you’re looking for tips on how to improve your email marketing campaigns, keep reading. In this article, we’ll discuss how to send an eCommerce email marketing campaign with Klaviyo.
First, let’s start with the basics. What is Klaviyo?
Klaviyo is a email marketing platform that helps eCommerce businesses grow their revenue by automating email marketing tasks and providing powerful analytics.
Klaviyo integrates with a variety of eCommerce platforms, including Shopify, BigCommerce, and Magento.
Once you’ve set up your Klaviyo account, you’ll need to create a list of subscribers.
To create a list of subscribers, you can either import a list of contacts or add subscribers manually.
Once you have a list of subscribers, you’re ready to create your email marketing campaign.
To create an email marketing campaign, you’ll need to create a template and design your email.
Klaviyo provides a variety of templates to choose from, or you can create your own template.
Once you have a template, you’ll need to add your content.
Your content should be relevant to your subscribers and should offer value.
You can also include a call to action in your email to encourage your subscribers to take action.
Once your email is ready, you’ll need to send it to your subscribers.
Klaviyo provides a variety of ways to send your email, including automated emails and manual emails.
Automated emails are sent based on a set schedule or when a subscriber takes a specific action, such as subscribing to your list or making a purchase.
Manual emails are sent by you, the sender, and can be sent to a specific list of subscribers or to all subscribers.
Now that you know how to create an email marketing campaign, let’s discuss some tips for driving sales with your email marketing campaign.
1. Send relevant content
Your content should be relevant to your subscribers and should offer value.
If you’re a clothing
