Mina Elias is an ecommerce growth marketing consultant and the founder of Jellyfish Art, an online retailer specializing in live jellyfish tanks. She has over 10 years of experience in online marketing and has helped hundreds of businesses ranging from small businesses to Fortune 500 companies grow their online presence and revenue.
In this article, Mina will answer all of your questions about Amazon PPC campaigns, including:
What is Amazon PPC?
Why is Amazon PPC important?
How do I set up an Amazon PPC campaign?
What are the different types of Amazon PPC campaigns?
How do I choose the right keywords for my Amazon PPC campaign?
What are some best practices for running an Amazon PPC campaign?
Let’s get started!
What is Amazon PPC?
Amazon Pay-Per-Click (PPC) is an advertising platform that allows businesses to pay to have their product listings appear at the top of search results on the Amazon marketplace. When a customer clicks on one of these listings, the business pays a fee to Amazon. The amount that businesses pay varies depending on how much competition there is for the keyword that was searched. For example, if you were selling electric toothbrushes and someone searched for “electric toothbrush,” you would be competing with other businesses selling electric toothbrushes for that keyword. The business that is willing to pay the most per click will have their listing appear at the top of the search results. The amount that businesses pay per click can range from a few cents to over $10. Businesses can also set a daily budget so they don’t overspend on their campaigns. Amazon PPC is a great way to drive traffic to your product listing and increase sales. It’s important to note that you are only charged when someone clicks on your listing, so there is no risk in terms of spending money on clicks that don’t result in sales. In other words, you only pay when you get results!
