As a marketer, you know the value of keywords. They help you determine when and where to place your ads, and how to target your audience. But what about negative keywords?
Negative keywords are just as important as positive keywords, but they are often overlooked or misunderstood. Negative keywords help you filter out unqualified clicks and improve your click-through rate (CTR). In this article, we’ll show you how to use negative keywords in Google Ads, and explain the different match types.
What are Negative Keywords?
Negative keywords are words or phrases that you add to your campaign or ad group in order to exclude unwanted clicks. For example, if you’re selling men’s clothing, you might add “women” as a negative keyword so that your ad doesn’t show up when someone searches for “women’s clothing.”
Why Use Negative Keywords?
The goal of using negative keywords is to filter out unqualified clicks and improve your CTR. By adding relevant negative keywords to your campaigns and ad groups, you can make sure that your ads only show up when people are actually interested in what you’re selling. This helps to improve both your CTR and your conversion rate.
How to Use Negative Keywords in Google Ads
Now that we’ve covered what negative keywords are and why they’re important, let’s take a look at how to use them in Google Ads. Adding negative keywords is easy – just follow these steps:
1) Sign into your Google Ads account and navigate to the “Keywords” tab.
