When it comes to website banner design, the sky is literally the limit. You can go as big and bold as you want, or keep things clean and minimal. But if you really want to make a splash and capture attention, you need to think outside the box. And that’s where professional hero banners come in.
A hero banner is a large, impactful image or video that is placed prominently on your website, usually at the top of the home page. The point of a hero banner is to immediately capture attention and give visitors a taste of what your site is all about.
Of course, simply placing a hero banner on your site is not enough. You also need to make sure it is well-designed and packs a visual punch. Keep reading for some essential tips on how to design a professional hero banner that will give your website a boost.
Choose an Eye-Catching Image or Video
This may seem like obvious advice, but it’s worth repeating: your hero banner needs to be visually appealing. After all, if no one stops to look at it, then it’s not doing its job.
When choosing an image or video for your hero banner, think about what will stop someone in their tracks. Make sure it is high quality and relevant to your brand or website message. If you’re not sure where to start, take a look at some other websites in your industry for inspiration.
Another option is to hire a professional photographer or videographer to create custom content for your hero banner. This can be a great way to make sure your banner stands out from the rest.
Keep It Simple
While you want your hero banner to be eye-catching, you also don’t want it to be so busy that it becomes overwhelming. Remember, the goal is to capture attention and give visitors a quick overview of what your site is all about – not bombard them with too much information all at once.
So, when designing your hero banner, keep things simple by sticking to one central message or idea. Use concise copy and minimal graphics so that visitors can quickly digest the information and move on to exploring the rest of your site.
Make It Actionable
Your hero banner should not only be visually appealing and easy to understand – it should also prompt visitors to take action. Whether you want them to sign up for your newsletter, download a white paper, or make a purchase, make sure there is a clear call-to-action (CTA) included in your design so that visitors know what they are supposed to do next.
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