How to make expert guide videos – Video marketing for business #7



How to make Expert Guide Videos

An expert guide video, also known as a knowledgeshare video, is a fantastic way to gain additional online exposure, whilst providing real value to the viewer.
This type of video can be very effective at reaching a new audience and starting the engagement process.
For some businesses, the concept of giving away valuable information for free does not sit well.
But lets look at this another way, if you were to attend a networking event you may end doing just this, and you might expect your expert information to help win a new client.
If you make an expert video and post it online, imagine how much bigger this opportunity becomes.
To plan your expert videos you need to consider three things.
First off some basic marketing to determine who are we aiming the videos at?
What do we expect them to do after they have watched a video, and how will this integrate with any other marketing activities.
Next we need to consider the topic, ideally something that is of interest to a wide range of viewers and strongly connected to the product or service you provide.
It is very common to make a series of short videos and cover a number of sub-topics, or you may choose a set of related topics and therefore offer a joined up and bite-sized learning experience.
Finally, how will the videos be made, who will be the expert and how will they be shared with the potential audience.
This point is where most of your time will be spent, but the planning stages are equally important.
Fail to understand the marketing or choose a duff topic and you will be wasting your time.
Expert videos are often personal presentations by an enthusiastic and genuine individual.
You do not need to be a professional to do this, just practised and of course an expert.
This format can vary from between 60 seconds and several minutes.
As always the shorter the better, don’t forget you can always split your content over several videos.
For additional engagement and reinforcement add graphics and animations to keep the viewers attention.

Please watch out for our next video which is all about ‘How to make news and update videos’
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