A lot has been said about social networking and its role for helping online entrepreneurs generate conversion and sales. However, it is not after you’ve tried using Facebook or Twitter when you realize their true value for your online marketing campaign. You can therefore utilize Facebook traffic to generate sales for your business and increase your bottom line.
But how? Below are some of the general guidelines into making sure that you are using this tool right.
1. It Is All About The Profile
Your profile is what represents who you are as a business or company on Facebook. Thus, it could either be your ticket to success or your quickest route to disaster. It will all depend on how you create your profile that would generate traffic to your website and boost your sales.
The key word here is to make your Facebook profile interesting. If not, then how do you expect to be popular? Also, when you are interesting, it makes people want to listen to what you have to say. Those are essential first steps that will get you to influence their buying decision later on.
2. Provide Information And Updates on Your Profile
Aside from the ability to get people to like you, you would also want them to trust you. Thus, provide a lot of essential information on your Facebook profile while being careful to not give too much away. Just provide all the basic essentials that will help potential customers to get an idea of what you do and how they can benefit from you. If you have a website or blog, you can also link them to your Facebook profile to generate a lot of traffic to those sites.
3. Build Your Network
Once you have completed all the internal processes, it is time to expand. You can then start adding friends and contacts to your Facebook network. You need to be smart when adding friends, though. Go for individuals who share the same interest as the niche that you are trying to promote. Thus, it will be easier for them to convince adding you up and even generate conversions in the long run.
4. Update Often
It would be of no use to set up your profile, provide it with basic information, then add some friends into your network, then just leave it off. Facebook, and all other social networking sites, is exactly it – it is a place to socialize, interact, and build networks. Thus, it is important that you update your profile often to let people know about the latest activities within your company or the industry as a whole. They’d appreciate you for it!
5. Use Facebook Apps
The Facebook offers a long list of applications that are one of the few things that have made the site the top social networking platform on the web. Thus, you can use this free tool and leverage that intense level of traffic that they are generating to your advantage. You need to be smart in choosing which apps could prove to be beneficial for you in some way.
6. Create a Group
Starting a group on Facebook is also one of the newest trends and one that would guarantee you lots of traffic. You can start a group about a particular niche and then add people who might share the same interest. You can therefore utilize this space to promote your website or blog and other businesses, share events that you are organizing, or let others know about essential information about the niche.
