How to increase your following on social media with three key elements. Through customer engagement and better understanding the “Holy Trinity” of social media (Facebook, Twitter, and Instagram), you too can have an active online presence. We first address how to best utilize social media platforms as a means of interacting with your customers online. This practice helps to validate your business and build trust with your customer base. Next, we dive into tips for some of the most popular social media platforms. Facebook, Twitter, and Instagram should be outlets for creativity, to provide humor and value that is worthy of people interacting with your posts. From videos to flashy photos, find a way to stand out from the clutter.
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