Affiliate marketing is a great way to earn money online, but it can be tough to make your affiliate sales with pay-per-click (PPC) ads. Fortunately, there are some strategies you can use to get more affiliate sales with PPC ads, and even save money in the process!
1. Use Negative Keywords
Negative keywords are a great way to filter out unqualified clicks on your PPC ads. By adding negative keywords to your campaigns, you can ensure that your ad is only shown to people who are actually interested in what you’re selling. This will help you to avoid wasting money on clicks from people who are never going to buy anything from you.
To find negative keywords, start by brainstorming a list of words that would indicate that someone is not interested in your product or service. For example, if you’re selling weight loss products, some negative keywords might be “free,” “trial,” or “review.” Then, add these keywords to your campaign as negative keywords.
2. Target Long-Tail Keywords
Long-tail keywords are much more specific than short-tail keywords, and they tend to convert better because they’re more relevant to what people are actually searching for. When people use long-tail keywords, they usually know what they want and they’re closer to making a purchase. For this reason, it’s generally a good idea to target long-tail keywords with your PPC ads.
To find long-tail keywords, start by brainstorming a list of seed keywords related to your product or service. Then, use a keyword research tool like Google Keyword Planner or KWFinder to find long-tail versions of those seed keywords. Once you’ve found some good long-tail keywords, add them to your campaign and start bidding on them!
3. Set Up Conversion Tracking
Conversion tracking is an essential tool for any PPC advertiser, but it’s especially important if you’re trying to increase affiliate sales with PPC ads. Conversion tracking allows you to see which clicks on your ad lead to sales, so you can see which keyword phrases and ad campaigns are actually generating revenue for you. Without conversion tracking, it would be very difficult (if not impossible) to track which of your PPC campaigns are profitable and which aren’t.
If you’re not already using conversion tracking, setting it up is relatively easy. First, create a conversion goal in Google Analytics (or whatever analytics platform you’re using). Then, add the appropriate tracking code to your thank-you page (the page people see after they make a purchase). Once that’s done, conversion tracking will be up and running and you’ll be able collect data on which of your PPC campaigns are performing well!
4. Optimize Your Landing Page
Landing page optimization is another important factor if you want to increase affiliate sales with PPC ads. Your landing page is the first thing people see after clicking on your ad, so it needs to be effective at convincing themto buy what you’re selling. There are a few key elements that should be included on every landing page:
