Here are some tips on how you can make article marketing work for you:
1. Pay attention to your resource box. Your objective is to drive article readers to your site. This can be effectively done by crafting a compelling resource box that will make your readers click the URL of your site. Remember your resource box must contain your name, your website address, unique selling proposition, and your call to action.
2. Use relevant keywords/key phrases. Your articles will help your website get indexed by major search engines so make it easy for them to find you. Sprinkle reasonable amount of relevant keywords that are usually used by internet users when they search for your information. Strategically placed these keywords or key phrases on your articles. They must appear at least once on your first and last paragraph and at least 3 times on your articles’ body.
3. Submit only quality articles. Readers will judge you or your company based on your articles. If your articles are pooly written people will not trust you or your products. So bank on the quality of your articles by making them interesting, useful, timely, well-written, and relevant to your niche.
4. Make your articles easy on the eyes. Avoid long sentences and long paragraphs; they will bore your readers. Also, proofread your articles before submission; make sure they are free from grammar, punctuation, and spelling errors.
5. Come up with a compelling title. The title determines how your article will perform in terms of generating traffic to your site. So make each title compelling, interesting, brief, and attractive. You also have to include keywords for SEO purposes.
6. Regular submission. Always give your readers reason to come back to your site. Regular submissions boost your exposure and amount of traffic to your site, so make it a point to submit your articles at least once a week.
