In this article, I will show you where you need to go to find a freelance copywriter. You see, talented people tend to hide from us “normal folk.” This article will help you find them and keep them around. So, read on!
You’ll agree the very best way to find a professional these days is to go by referral
When you have someone you trust say “this copywriter is awesome,” it makes you feel confident in the person from the get-go. Once you get a name however, don’t just jump on the person thinking he’s the best thing since sliced bread, take your time to ask him for some samples and some results that he got for his clients. Talented writers are happy to provide these stats without flinching. Look for that in a person.
Now I realize that not all of us have the luxury of well-connected friends
That’s why I’d like to present a way that you should avoid. At the very least, you should avoid mainstream outsourcing sites like guru or elance These sites often don’t have the expertise to handle a complicated project like copywriting. Although they seem cheap, don’t be fooled, they will end up costing you more over time. (mostly in wasted nerves and stress, not just profits).
Talented people don’t really hang out on forums but…
I believe this can be a good source for advice. Google “internet marketing forums” and see which forums you get. Join these with the intention of building relationships with the non-copywriter folk and ask them who they would recommend and why they would recommend them. Be sure that they aren’t recommending themselves or their best friends. Ask for samples and results. Seek out numbers!
Once you get a few copywriter names, you want to their website and spy on them!
These days pretty much everyone has a website. If however, you are given just a phone number and you see that the copywriter does not have a website, just cross them off the list and don’t bother calling them. You want to seek someone who has made it in today’s marketing world. Lastly, you want to review their website and see if this is someone that you want to do business with. Read through the testimonials that are listed and determine if they are strong or not.
If you still can’t find a copywriter – last tips
If you can’t find copywriters with either the forum method or asking friends for some recommendations, then I simply say, let go for now. Concentrate on other parts of the business. It’s not that important for the moment. Try it some other time or leverage it to someone else.
