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The key is to understand methods of promoting content, including paid promotion on different platforms. In this episode, Solomon and Taylor talk about content marketing and strategies that they implement to increase the content’s visibility.
Both Taylor and Solomon agree that one quality content, distributed across many platforms is better than a large amount of content distributed on one platform each. Some paid promotion options discussed in the talk are content discovery sites, long-tail search ads, carousel ads on Facebook and Instagram, promoted tweets, Reddit promoted posts, promoted pins, and Quora ads.
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