Content marketing, as the name implies, is the process of using content or information to attract attention in the online arena. Personally, I can say that this is an extremely effective strategy especially when done the right way. Some of the great things that you can expect to get from this endeavor are the following; expert status in your niche, stronger online presence, more traffic, and more sales.
Here’s how you can do content marketing:
1. First, determine the channels that you’re going to use to distribute information. Are you going with article marketing, guest blogging, ezine publishing, or eBook writing? If you have the time, I suggest that you make use of all of them so you can easily widen your reach. However, you can choose one or two channels that you think will compliment the online behavior of your potential clients.
2. Always talk about interesting topics. Don’t choose your topics based on what you want and what you need – instead, go with those that are extremely interesting to your potential clients. Remember, you would want these people to open and read your content and that will not happen if they don’t like what you’re talking about. Based on personal experience, these people will surely pay attention if you discuss about their problems, their goals in life, their burning questions, and their areas of interest.
3. Always offer great information. You would want to impress your readers not only to get them to read your content until the end but also to lure them to check out other things that you’ve published online. These could be your articles or your blog. One way to make this happen is by giving them great value for their time. Share with them the things that they’ll find interesting and extremely useful. Whenever possible, offer thorough, in-depth explanation, expert tips and advice, trade secrets, and useful techniques. The more useful your articles are, the better.
4. Be consistent. Find time to write and publish articles or blog posts on a regular basis. Doing this may take some of your time but it can promise amazing benefits which include stronger online presence, more inbound links that can lead to better page ranking, expert status in your niche which is the key to building trust, and of course, more traffic.
5. Use keywords. Getting your content listed on relevant search page results is a huge thing for your content marketing campaign. This means your potential clients will easily find you. You can make this happen by simply optimizing your content or making them search engine-friendly. Ideally, you should use one primary keyword and at least 2 related terms that are usually search for by your target audience on each article or blog post that you write.
6. Entertain your readers. It’s not really enough to supply your audience with great information. If you want your articles to leave a lasting mark on their minds, you need to make your content entertaining and engaging as well. Write using conversational tone and use humor whenever applicable. Also, share relevant exciting stories and experiences.
