Video marketing is definitely one of the hottest internet marketing tools today. With the popularity of YouTube and other video sites, this can definitely help you in creating product awareness and in reaching out to your prospects. Videos, at least the great ones, are proven to help in building trust, in pulling up page ranking, and in capturing online users’ attention in a heartbeat. Well, they’re much more appealing compare to regular web pages and blog posts.
Here’s how you can use video marketing:
1. Before you start, remind yourself that your main goal here is to attract traffic and make money. Realize that you need great videos to make this happen. Research video sites and watch those ones that were making huge waves in the online arena and learn from them. What makes them so special? What elements were used to make them attention-grabbing? What makes them memorable? It will also help to read articles like this where you can get tips so you can avoid committing deadly mistakes along the way. Write your script. Don’t just grab your webcam, start talking, and hope you can wing it. Remember, you need great videos and making great videos require proper planning and precise execution. Ask yourself; what do I want to say to my target audience? What do they want me to tell them? These people would love for you to share with them some useful information. So, don’t just start by talking about your products and services. My advice is to help your viewers first before you advertise.
2. For example, if you’re selling mobile high speed internet solutions, you can discuss the problems that people on-the-go usually face when they’re on the road. Highlight the inconvenience of not having internet connection when they badly need it. Then, explain how your products work and how it can benefit your prospects. Do this while targeting their emotional hot buttons and mentioning those things that they consider most important.
3. Start creating your video. Keep in mind that people online usually have very short attention span. So, if you can make your videos run for just 10-20 seconds, that would be perfect. As I said a while ago, don’t start with blatant ads or sales pitches as people have the tendency to get defensive even if they have intention to buy. Start by saying “In this video, I’ll teach you how you can…. Or expect to solve your problem by watching this video…” People would like to know why they would want to spend their precious time watching what you’ve recorded. Then, talk about the problem, offer explanation, provide solution, and include the products that you sell as part of the resolution.
4. Visual presentation. Using clean background and crisp images would obviously help you in making your videos more effective. If you’re doing presentations, I would recommend the use of Open Office Impress or Apple Keynote. Also, don’t forget to add texts of the features and benefits on your slides for emphasis. Lastly, include emotional images that can be truly useful in your conversion rate. For example, if you’re selling diet supplements, using the picture of a woman who has the perfect body would help.
