Creating a Facebook lead generation ad can be a daunting task. But with a little know-how, it can be a breeze. Here’s a step-by-step guide to creating a lead gen ad on the world’s biggest social media platform.
1. Choose your objective
When you create a Facebook ad, you first need to choose your objective. This will determine the type of ad you create.
For lead generation, your objective should be to get people to sign up for your offer. So choose the “Sign Up” objective under the “Conversions” category.
2. Create your ad
Once you’ve chosen your objective, it’s time to create your ad.
Start by giving your ad a name and then filling out the basic information, including the website you’re promoting, the headline, and the description.
For the image, you can either use a picture of your product or a stock image.
Then, set the budget and schedule for your ad.
3. Create your landing page
The next step is to create your landing page. This is the page people will be directed to when they click on your ad.
Your landing page should be designed to get people to sign up for your offer. So make sure it’s clear and concise, and includes a form where people can enter their information.
4. Create your offer
The final step is to create your offer. This is the incentive you’re giving people in exchange for their information.
Your offer could be a free trial, a discount, or a free ebook. Whatever it is, make sure it’s enticing enough to get people to sign up.
Now that you know how to create a Facebook lead generation ad, it’s time to get started!
