If you have a blog or a website, your digital marketing would be incomplete without a content marketing strategy and content marketing plan. Creating these isn’t as simple as deciding which topics you like and writing about them.
Your content strategy requires research and plenty of planning. That’s what Dylan from the WebFX Earned Media team is here to talk about.
Video breakdown
00:00:00 // Introduction
00:00:19 // What is a content marketing strategy?
00:01:06 // How to develop a content marketing strategy
00:03:10 // How to create a content marketing plan
00:05:51 // Conclusion
In this video, you’ll learn how to create a content marketing plan and content strategy, how SEO and content marketing work together, and you’ll also hear some content marketing tips along the way.
This is a content marketing strategy for beginners, so to learn more, we’d suggest reading up on all things content marketing on our website (links below).
By the end of this video, you should have a better understanding of what goes into a content marketing strategy and a content marketing plan, how content promotion comes into play, and the resources you need to keep your content strategy organized.
Tools for your content strategy:
KeywordsFX
Content calendar template
Creating content is just one step in the content marketing journey, and we have the videos to explain more. Once your content is live, you’ll want to:
a.) Repurpose it ▶
b.) Refresh it ▶
Learn more about content marketing:
The digital marketing funnel
Benefits of content marketing
7-step content marketing strategy
Creating personas
Content marketing audit
Content marketing plan tips
Creating an editorial calendar
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