Outsourcing a web copy writing project is never easy. As there are so many freelance copywriters offering their services, you are left with a hard task of sifting through these contractors and finding that one writer who you can work with.
Here are a few tips that you can follow to help you find your writing partner:
1. What is your budget?
You can narrow down your choices by determining how much can you afford for a copy writing service. If you have a big budget, then you can hire the big names. Because often, quality is equals to the price of the service or product. When you pay dirt cheap, the article you will get is also just like dirt. Invest when you outsource a project and you will soon reap the rewards for doing so.
2. Interview your prospect.
When you have finally decided on a certain freelance copywriter, you should conduct an interview with him. This could be through an online chat or through phone. Even if he is on the other side of the globe, there are cheap ways that you can use so the two of you can converse. Only through an actual interview that you can properly gauge the character of the writer. Whether he is flexible, responsible or good enough for the job.
3. Ask for a couple of writing samples or references.
You should always ask for samples and if a web copywriter claims that he has considerable experience, surely he can provide a link or two on some of his published works.
4. Search for specialists.
Some writers are good for writing articles, others for simple web content, some for sales letters, etc. Just as there are specialist doctors, there can also be specialist writers. Always ask your prospect what are his area of writing expertise.
5. Find a writer with good communication skills.
This may sound ironic but there are a lot of writers who cannot communicate well enough. This is perhaps due to the quality of most writers of being introverted people and preferring to be alone than with their peers. Find someone who can communicate properly with you because only through that you can analyze if he is capable of understanding your writing requirements.