In this episode we will discuss how to build an email marketing strategy that works in 2020 + how Marketing Cloud can help make it happen.
Email has been around for a long time, but it is still one of the most effective marketing channels available today. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
If you want to make the most of this powerful channel, you need to have a sound email marketing strategy. This doesn’t mean spamming your list with constant sales pitches. It means sending relevant, targeted emails that will engage your audience and encourage them to take action.
Here’s how to build an email marketing strategy that works in 2020:
1) Start with a plan: Before you start sending out emails, you need to have a plan in place. What are your goals? Who is your target audience? What type of content will you send them? These are all important questions that need to be answered before you start hitting the “send” button.
2) Build your list: Once you know who you want to target, it’s time to start building your list. The best way to do this is by offering something of value in exchange for an email address. This could be a free e-book, white paper, or even just a discount code.
3) Segment your list: Once you have a sizable list built up, it’s important to segment it into smaller groups. This allows you to send more targeted and relevant emails. For example, if you have a list of 500 subscribers, you could segment them by age, location, or even interests.
4) Create great content: This is where the majority of your effort should be focused. Creating great content will not only result in more opens and clicks, but it will also keep people subscribed to your list. No one wants to receive boring emails filled with sales pitches – they want valuable content that solves their problems or entertains them.
5) Test and measure: Always test different subject lines, images, call-to-actions, and even send times to see what gets the best results. There are many different variables that can affect open and click-through rates, so it’s important to constantly test and measure to find what works best for your audience.
Now that we’ve gone over the basics of how to build an email marketing strategy, let’s take a look at how Marketing Cloud can help take it to the next level…
Salesforce Marketing Cloud is a powerful tool that can help simplify and automate many aspects of your email marketing efforts. From building lists and segments to creating automated workflows and measuring results – Marketing Cloud has everything you need to run a successful email marketing campaign.
