Email marketing has come a long way since the days of mass email blasts. In fact, email marketing has become one of the most effective digital marketing channels for many businesses.
If you’re looking to get started with email marketing or take your existing skills to the next level, this guide will show you how to become an email marketing expert in 2021.
What is Email Marketing?
Before we dive into how to become an email marketing expert, let’s first define what email marketing is. Email marketing is the process of sending targeted, personalized emails to a list of subscribers with the goal of promoting a product, service, or brand.
Email marketing can be used to build relationships with customers and prospects, drive traffic to a website or blog, generate leads, or make sales. When done correctly, email marketing can be an extremely effective way to grow a business.
Why is Email Marketing Important?
There are a number of reasons why email marketing is important for businesses. First, email is one of the most popular ways that people stay in touch with friends and family. In fact, according to The Radicati Group, there are over 3.8 billion email users worldwide as of 2020. This means that nearly two-thirds of the world’s population uses email!
Second, email is an inexpensive way to communicate with your audience. Unlike other forms of digital marketing like paid advertising or social media marketing, you don’t have to pay to reach your audience through email – you just need their contact information. Additionally, you can reach a large number of people with just a few clicks of a button.
Third, when done correctly, email marketing can be highly effective. A well-executed email marketing campaign can result in more website visitors, more leads, and more sales. Additionally, emails have high ROI potential – for every $1 spent on email marketing, businesses make an average of $38 in return! (Source: The Direct Marketing Association)
Finally, email gives you the ability to track results and measure your success. With most other forms of digital marketing, it can be difficult to track results and quantify your success. With email marketing though, you can easily track things like open rate, click-through rate (CTR), unsubscribe rate, and conversion rate. This data allows you to fine-tune your campaigns and ensure that youremail campaigns are as successful as possible.
Now that we’ve answered the question “what is email marketing?” and discussed some of the reasons why it’s important for businesses, let’s move on to our next topic: how to become an expert inemail marketing… Below are 10 actionable tips that will help you become anemail marketing expert:
Ten Tips on How To Become An Expert in Email Marketing: 1) Understand Your Goals Before you start creating your firstemail campaign or writing your first newsletter blast, it’s importantthat you take some time to understand what your goals are. What doyou want to accomplish with youremail campaigns? Are you lookingto generate more website traffic? Drive more sales? Boostengagement with your content? Nurture leads through the salesprocess? Once you know what your goals are, you can start planningyour campaigns accordingly. 2) Know Your Target Audience Oneof the keys to successfulemail marketing is understanding whoyour target audience is and what they want from you. What kindof information are they interested in receiving? What kind oflanguage do they prefer? How often do they wantto hear fromyou? Once you know who your target audience is and what theywant from you ,you can start creating content that appeals tothem 3) Keep Your Emails Short & Sweet No one likes toget bombardedwith lengthy emails – especially ifthey’re not relevantto them .Keep your emails conciseand focus on delivering value .Nobody wants tonegatively surprises 4) Use Engaging Subject Lines Thesubject lineis often what determines whethersomeone will openand read mailor not .Invest some time ingetting itright .Your subject lineshould be clear ,concise ,and tips 5) Personalize Your Emails Youcan use merge tags topersonalize each individualemail so that it feelsless like apromotional messageand morelike aconversation .This will helpyou build betterrelationships withemail list 6) Make Sure Your Emails Are Mobile-Friendly Over50%of all emailsare now openedon mobile devicesso it’s importantthat yours lookgood no matterwhere they’reread .Mobile-friendlyemails tendto have shorterlines ,larger font sizes ,and clear CTA buttons 7) Include Visual Elements Addingimages ,GIFsand videos toyour emailscan help break uplarge blocks oft text ,add personalityand make complexinformation easier tounderstand 8) Use A/B Testing A/B testingis whenyou send out two(or more )variantsof an emaileach totest out whichversion performs better .This could involvetesting different subject lines ,different typesof content ,or even different calls-to-action 9) Pay Attention To Your Email Analytics Youresends might look goodbut if nobodyis actually readingthem then what’sthe point ?Check things likethe openrate ,clickthrough rateand unsubscribepatterns foreach campaignso thatyou can gaugehow successfulit wasand identify anyareas forimprovement 10) Seek Out Training & Certification Thereare plenty offree online coursesas well as professionalcertificationprogramsthat couldteachyou everythingyou needto know aboutemailmarketing – considerinvesting inone (or both!)if comprehensivetrainingis somethingthat appeals t
