Auditing Google Ads or Microsoft Advertising accounts requires time and expertise to develop insightful account recommendations that PPC prospects can find valuable. Many times sales representatives are not PPC savvy, which makes the task more difficult. This video shows how to audit Google Ads and Microsoft Advertising Accounts in less than five minutes.
Learn more about White Shark Media’s Compass, which includes an automated PPC audit tool for teams to evaluate account performance, identify opportunities, and provide insightful recommendations for Google Ads & Microsoft Advertising accounts. The tool offers up to 30 performance-based recommendations.
Visit: or send us an email to info@whitesharkmedia.com to book a demo of our Compass package!
Timeline:
0:05 Intro
0:42 Settings
1:13 Account Structure
1:44 Campaign Objectives and Key Performance Indicators
2:07 Ads
2:29 Keywords
3:03 Extensions
3:28 Takeaways
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