Make Money Online KEYWORDS How Can I Rank My Website For Long Tail Keywords Without Suffering a Penguin Penalty?

How Can I Rank My Website For Long Tail Keywords Without Suffering a Penguin Penalty?

How Can I Rank My Website For Long Tail Keywords Without Suffering a Penguin Penalty? post thumbnail image

How can I rank my website for long tail keywords without running afoul of Google’s penguin? It’s a question that has concerned businesses and webmasters since Google released its newest algorithm. Penguin is designed to punish and omit webspam.

In this case, Penguin is penalizing web pages that are engaged in keyword stuffing. People stuff web pages with keywords in an effort to gain favor with Google and earn a high page ranking in search returns. That practice, though, is a violation of Google’s guidelines.

A website that uses an excess number of keywords can be penalized by Google Penguin. Those penalties include losing page rank. Once a website loses a good page rank, the number of visitors finding the website can also fall. This can affect on-site click-generated income. In the worst case, a website can be de-indexed. That means the website won’t show up in a Google search. In essence, the website becomes invisible.

How websites can get a good page ranking with Google search is not a secret. In fact, Google has been quite clear on what SEO techniques to use in order to earn a desirable page rank.

Matt Cutts, Google’s chief spam fighter, gave a public interview on how webmasters can avoid Penguin penalties. The interview can be summed up in three points:

1. Follow Google’s guidelines.

2. Don’t try to manipulate Google’s web crawlers.

3. Create great content that gives visitors what they want.

Cutts urged webmasters to avoid questionable techniques and focus on creating useful content for people who visit your websites. Although it may be tempting to stuff content with long tail keywords, avoid the urge, Cutts said. Instead, try to create web content that will increase web traffic.

Penguin is designed to reduce the page rankings of websites that engage in webspam. Stuffing a page with keywords is considered webspam because it violates Google’s guidelines, Cutts said. These are malicious practices that are designed to attract Google’s crawlers while giving the visitor little or no content value. When Google Penguin detects these practices, a website can be punished with a reduction in page ranking. In severe cases, the web page can be de-indexed.

Cutts said the best way to avoid a Penguin penalty is to create interesting and useful content for people who visit web pages. Long tail keywords should certainly be used in content, but not to excess. Great content will be rewarded, Cutts said. Content is still king.

Tags:

Related Post