How a strong content marketing strategy can up a brand's game during the festive season

The festive season in Bharat is eagerly anticipated by both consumers and marketers. However, since the pandemic, festive shopping as we knew it has changed drastically. With digital consumption on the rise and consumers and brands shifting to online means, the marketing strategies are expected to transform even further in the upcoming festive season.

In the upcoming episode of our panel discussion series, powered by Nukkad by STAGE, we aim to discuss the dynamic shopping habits of the Bharat consumer, how marketers are prepping for the upcoming festive season and the increasing importance of content marketing in their overall marketing strategy.