What is PPC?
PPC is an advertising model used on websites, in which advertisers pay a publisher (typically a search engine, social media site, or online advertising network) a certain amount of money every time their ad is clicked. With PPC, you’re not charged for impressions (the number of times your ad is displayed), but rather for clicks on your ad.
The most common form of PPC is search engine advertising, where you bid on keywords that you think people will use to find your product or service. When someone searches on a keyword that you’re targeting, your ad may appear next to the search results.
PPC can also be used on social media sites, like Facebook and LinkedIn, and on other websites where you can place ads.
How does PPC work?
When you set up a PPC campaign, you’ll choose a few keywords that you want to target, and then create an ad that will be displayed when someone searches for those keywords. You’ll also choose how much you’re willing to pay for each click on your ad.
When someone searches on one of your target keywords, your ad will appear next to the search results. If they click on your ad, you’ll be charged the amount you’ve specified for that keyword.
How do I get started with PPC?
To get started with PPC, you’ll need to create an account with a PPC provider, like Google AdWords or Bing Ads. You’ll then need to create a campaign and choose a few keywords that you want to target. You’ll also need to create an ad that will be displayed when someone searches for those keywords.
You’ll then need to set a budget and decide how much you’re willing to pay for each click on your ad. You’ll also need to decide how long you want your campaign to run.
Can I see how much traffic my website is getting?
Yes, most PPC providers offer free tools that allow you to see how many people are clicking on your ads and how much money you’re spending on your campaign.
