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This Google Display Network tutorial talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This tutorial is designed to emphasize on Google’s Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let’s get started with understanding the Google Display Network.
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The below topics are explained in this Google Display Network tutorial:
1) What is the Google Display Network? (00:58)
2) Google Display Network vs. Google Search Network (06:51)
3) Google Display Network ad formats (11:19)
4) How to set up an ad on Google Display Network (13:07)
5) Advantages of GDN (30:53)
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The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
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