Google Core Update, Google Product Reviews Update, Mobile First Indexing, Algorithm Hell & 18 Years



An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn’t see changes with that core update. Then a day later, on Wednesday, December 1st, Google began to roll out the second product reviews algorithm update of the year – with new rules and changes. Google also told us they are doing away with the mobile first indexing deadline (I forgot to talk about this, so read that news below). Google admitted there are some rare cases a site can go into Google algorithm limbo or hell. I posted the big Google December webmaster report – it was an insane month. Google said site speed is not why your rankings dropped or increased in a significant way. Google said your URL changes from a year ago is not why your rankings are still down today. Google said human readable sitemaps are really not necessary for SEO. Google still does not index parts of a page. Google said links to or from small sites are fine. Google Ads performance planner added a bunch of features. Google Merchant Center has a new competitive visibility report and a report to show which badges you are eligible for. Google Shopping Ads displayed negative prices for some ads automatically. Google is rolling out an expandable snippet carousel. Google is also showing a language carousel in some countries. You can now filter healthcare providers by the insurances they accept in the U.S. Google has some neat Chanukah easter eggs, with donuts, menorahs and dreidels. And I am humbled to say it has been 18 years of me writing about search – it is the 18th anniversary of the Search Engine Roundtable.

0:00 – Introduction
1:03 – Google: The November 2021 Core Update Done Rolling Out :
1:53 – 60% Of SEOs Saw No Changes With The Google November Core Update :
2:22 – December 2021 Google Product Reviews Update Rolling Out – What We See So Far :
5:47 – Google: Sites Can Be Stuck In Algorithm Penalty Limbo For Several Years (Rare) :
7:28 – December 2021 Google Webmaster Report :
8:20 – Google: Site Speed Is Not Why A Site Would See Significant Changes In Search Visibility :
9:04 – Google: URL Changes From A Year Ago Not The Reason For Your SEO Decline :
9:33 – Google: Human-Readable List Of Links Like Sitemaps Not Always Necessary :
9:50 – Google Doesn’t Index Parts Of A Page Separately Unless It’s Embedded Content :
10:10 – Google: Links To Or From Small Or New Sites Is Fine :
10:19 – Google Ads Performance Planner Gains Ineligible Campaigns, Suggested Changes, Secondary Metrics & Time Ranges :
10:29 – New Google Merchant Center Competitive Visibility Report :
10:38 – New Google Merchant Center Badge Eligibility Report :
10:49 – Google Shopping Ads With Negative Prices :
11:28 – Is Google Rolling Out The Expandable Snippet Carousel? :
11:37 – Google Search Localized Language Carousel, Despite Language Of Query :
11:59 – Healthcare Providers Add Insurance & Languages To Google Business Profile : :
12:33 – Google Chanukah Donuts Easter Egg On Pagination Bar :
12:57 – 18 Years Covering The Search Industry :
Google Drops The Deadline For Mobile-First Indexing : (forgot to mention this one)
13:39 – Conclusion

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