Here are 8 proven ways to optimize your google ads campaign. These advanced techniques will help you increase clickthrough rate, lower cost per click, lower cost per acquisition and increase campaign return on investment.
Google ads optimization techniques include:
1.) Using keyword match types.
2.) Analyzing Google search terms report.
3.) Using negative keywords to filter out bad traffic.
4.) Using Dynamic Keyword Insertion in your ads.
5.) Utilizing Google ad Extensions.
6.) Running branded ads to dominate on branded queries.
7.) Maximize ad headlines, descriptions and images.
8.) Run A/B tests continuously.
