GOAL TALK PODCAST: Season 1 Episode 5 – The Basics of Advertising on Google, Facebook, & Bing



Digital marketing truly does encompass so many different tactics and campaign types that it would be its own podcast in and of itself (and maybe we’ll dive deeper in subsequent seasons!) In this episode, we’re talking about digital advertising on platforms like Google, Facebook & Instagram, and Bing.

The landscape of PPC is vast and ever-changing, but it’s not inaccessible. Want to get more people exposed to your business and bring in valuable leads? It’s time to start spending on digital marketing campaigns.

In this week’s episode with Holly Niemiec, digital advertising account manager on WordStream’s Managed Services team, we cover the basics of advertising online such as:

– Some need-to-know statistics of PPC.
– What PPC entails.
– Which platforms are most crucial for advertising.
– What budgets are necessary to get started.
– How to set up your first campaigns for success.
– & more!

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Twitter: @wordstream
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Instagram: @wordstream

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The Goal Talk podcast is all about giving small business owners and marketers the information they need to succeed. From advertising tactics that help you personalize your message for your customers to management styles that will help your employees perform at their full potential and feel satisfied in their role, we’re sharing valuable takeaways to help you and your business flourish by interviewing the experts and sharing their insights.

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