In order to create a global content marketing strategy, it’s important to understand the basics of how the internet works. Content is created and shared on the internet in three ways:
1. Websites: Websites are the most common way to share content. They can be used to share articles, videos, or any other type of content.
2. Social Media: Social media platforms such as Facebook, Twitter, and LinkedIn are used to share content with friends, followers, and connections.
3. Email: Email is used to share content with people who have subscribed to receive email updates.
When creating a global content marketing strategy, it’s important to consider which of these three methods will be used to share content. For example, if a company wants to share a video, they would create a website to host the video and then share the link to the website on social media and email.
Once the content distribution methods have been determined, the next step is to create content that will be appealing to a global audience. This can be done by considering the following factors:
1. Language: The content should be translated into the languages of the countries where the company wants to do business.
2. Culture: The content should be culturally appropriate for the countries where the company wants to do business.
3. Localization: The content should be localized for the countries where the company wants to do business. This includes translating the content into the local language and adjusting the content to reflect the local culture.
After the content has been created, it’s important to promote it in the right places. The best way to do this is by using a mix of online and offline methods. Online methods include social media, email, and search engine optimization. Offline methods include advertising, public relations, and direct marketing.
By following these steps, companies can create a global content marketing strategy that will help them reach a wider audience and grow their business.
