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In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sarah Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.
This episode tackles questions such as:
• What is email marketing?
• How can brands best manage their email programs?
• What are the most important KPIs for email management?
• Is email dead?
• How can other channels successfully work alongside email?
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