What Is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.
How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.
How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign. Klimb can help you get started and maintain your account. See our service details here:
Is Pay-Per-Click Advertising Worth It?
The key to Pay-Per-Click Advertising is testing and optimizing your campaigns. Large companies use PPC Advertising every day with million dollar yearly budgets to drive more leads and sales. PPC Advertising is worth it for businesses of all sizes, but it requires testing and knowledge of PPC Ad Networks.
Want to Drive More Traffic and Increase Conversions?
Struggling to increase your traffic or tired of flat conversion rate? Are your competitors attracting your potential target audience. We feel your pain. We manage Google Ads by a deep understanding of the search landscape. We learn about your business, what you are trying to achieve, and what messaging your target audience expects. Then we develop targeted strategies throughout your digital marketing that drive engagement and, most importantly, conversions.
Let us build your adverts that will get your Phone ringing today.
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