Generating qualified leads for your Network Marketing business can be either the key to success or the stumbling block. Network Marketing is all about connecting with people first, developing trust, likeability and giving value to the marketplace before selling to them by providing products and value they need.
Typically, most people actively engaged in the business don’t have a marketing plan for generating Network Marketing leads and subsequently don’t generate leads on a consistent basis to gain the traction and momentum needed to succeed.
One of the biggest stumbling blocks in this process is choosing a lead generating tactic that works. There are lots to choose from and quite often business owners find themselves going from one tactic to another without mastering one Network Marketing lead generation tactic, all of which are highly effective if done correctly. The old saying ‘Jack of all trades, Master of none’ is still as relevant today as it was when I was in the building industry..!
I’m all for positive affirmations and positive thinking, but before you blindly head off generating leads, ensure you have a marketing plan. A plan that you can understand, implement and get results with. The following points will help you to formulate your Marketing plan.
Remember that it’s all about generating qualified leads that don’t get put off when there’s work to do..!
1. Understand Your Target Market
Who is your target market? Remember that it will usually be people looking for a solution to a problem if you’re going to use online lead generation methods. The first thing people do is type their problems into Google and YouTube, and the people looking for Network Marketing leads will usually be frustrated Networkers who have run out of warm market prospects looking for solutions because they don’t have a marketing plan or the knowledge for generating leads for their business.
2. Define A Lead Generation Tactic
There are lots of lead generation tactics, all of which are effective if they are done properly and to their fullest potential both free and paid. These lead generation tactics include Article Marketing, Video Marketing, Solo Ads, Facebook Advertising, Banner Ads the list is long, but don’t be fooled into thinking that paid advertising is better than non-paid or free methods of advertising, the common denominator is mastering one tactic, being effective with it then scaling up.
If you are actively generating leads for Network Marketing or if you’re looking for an effective method of lead generation I would recommend article marketing as a wise time investment to produce a valuable asset that will give you leverage, longevity and sustainability in your business.
Article marketing is a marketing plan that has been effective for most of the top leaders in the Network Marketing industry because done the right way, and to its fullest potential, article marketing is a powerful way to generate leads for Network Marketing. In order to execute this article marketing plan, you will need a couple of ingredients in your marketing mix:
1. Article Marketing System
The article marketing system consists of getting high quality articles written with the researched relevant keywords woven into the title and body of the article, containing links to your lead capture pages. Once written, the article will need to be shared with your target audience and a back-linking campaign targeted to dominate your competition and make your article “Generating Leads for Network Marketing” be the first article people find.
2. Lead Generation System
The vital step is your lead generating system. Having the right system in place will ensure that all your hard work researching and writing articles is put into action. The system will give you positive cash flow by offering a funded proposal where you profit by giving value to your subscribers even if they say no to your primary company, and the system will give you leverage by generating leads for Network Marketing on autopilot, which is when it gets really exciting!
