Since the onset of internet marketing, the world of internet advertising and selling has been divided into two, only two, very essential procedures – search and contextual, and even if the internet has developed into something that is technologically advanced, human beings stay the same and that is the reason why these two basic methods will not change until such time that we all become enhanced with computerized chips so that we can advertise using electronic brainwaves. Each of these mentioned methods are also sub-divided into two categories – organic which means free and paid which means not free or sponsored in internet terms.
However intricate and complicated internet marketing and search engine optimization has become, everything still boils down to the fundamentals and if you know your basics and you are following them by heart, then you are on good, solid ground. In fact, you would be able to appreciate more the fruits of your internet marketing labor if you familiarize yourself with the bare essentials of search engine marketing, not just some spectator where your campaign is being handled and managed by an external entity.
Believe me, there is nothing wrong with hiring an external search engine optimization management team, if you can afford it, well and good, but please do learn the essentials and critical portions of internet marketing so that you can eventually learn the ropes.
Nowadays, search engine optimization is not solely based on text advertisements since the formats and platforms available online have also quadrupled and all these platforms are being utilized to spread the word on a particular product or service which is in simple terms, advertising. Images, moving pictures or videos in a dozen different formats, RSS and other content delivery formats have all been utilized to the fullest in the propagation of advertising on the online world.
However, advanced as they may be, the significance of the basics of search engine optimization still cannot be denied even though the evolution of the online world has continued to be unabated. The reason for this is our market does not change, they are still humans such as us with the same wants, needs, and desires, and these things have not changed since time began as well.
In fact, many websites still pursue the fundamental rules and processes of internet marketing and search engine optimization and continue to make a killing out of it so why stop using the basics. Some though employ outsourcing for page optimization simply because they lack the necessary resources or they just want to pay rather than to exert additional effort because they may have other endeavors. But still, these outsourced page optimizers still use the same basic principles on search engine optimization since there is no way around it.